What does the future hold? That question has been on my mind since childhood.
Growing up in a new house on the edge of undeveloped land, I witnessed the gradual transformation of a countryside filled with dry creeks and eucalyptus trees into a landscape dotted with housing tracts, industrial parks, and shopping centers. Initially, construction sites were mysteries to me, with their puzzling artifacts, restless topographies, and graffiti-like symbols. Over time, they became my playgrounds. Since then, I've been drawn to things in transition; to raw materials waiting to be organized and crafted into something tangible and meaningful.
As a professional designer, I believe that the best work begins with asking the right questions, combining actionable insights with imagination, and being open to new ideas. This approach has led me to design award-winning digital products across various platforms and to help businesses build authentic customer relationships through engaging content, storytelling, and unique brand experiences that bridge the real and virtual worlds.
Before my design career, I studied architecture and film production, earning a master's degree in Film from UCLA and later teaching at USC. Architecture taught me how people navigate and interact with spaces, as well as the iterative design process. Filmmaking taught me the art of storytelling and how to use both vertical and lateral thinking to solve complex creative problems. It also taught me the value of understanding people's motivations, which is the foundation for an effective customer experience strategy and good user experience design.