Retail Employee Console
Client: lululemon
Role: Consultant, UX-UI Designer
Responsibilities: Account Management, Research, Product Strategy, UX-UI Design
Type: B2B Mobile App, Productivity & Communication
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Context
While lululemon boasted an innovative digital in-store experience for customers, its employees lacked a similar digital ecosystem. With seventeen disjointed digital touchpoints for tasks ranging from clocking in to team communication, staff struggled with inefficient workflows and cumbersome technologies.
Challenge
lululemon needed a partner to research, develop a North Star vision, and design a proof-of-concept that consolidated existing touchpoints into a single user-friendly interface. The objective was to garner internal alignment and executive support to develop a minimum viable product (MVP).
Solution
Interviewing over thirty corporate stakeholders and observing retail store associates, our team unearthed pain points and opportunities for streamlining processes, enhancing efficiency, and deepening engagement. Leveraging these insights, we crafted an experience-led North Star vision, and a creative strategy for a custom single-pane-of-glass solution. I then designed a high-fidelity proof-of-concept.
Results
Our efforts successfully aligned stakeholders on the product vision and secured executive funding for further development. I then assisted lululemon in evaluating market technologies aligned with that vision, and co-created a roadmap for the app's design and implementation.
